Based on approved milestones made up of client discovery, presentations, revisions, and approvals, we developed a branded, bespoke, and optimised website for patrons, students, and community members alike to engage with PCPA. Built with these key user-groups in mind, the new website delivers a streamlined user experience where you could explore without getting lost, or quickly and efficiently navigate to your destination.
Our streamlined user-flow has simplified the website navigation by a 30% reduction in total page count while maintaining an easy to use user experience.
A fully integrated Spektrix API was configured to allow for ticket sales, donations, subscriptions, and more through the use of our very own MaestroPress WordPress plugin.
A robust WordPress CMS backend complete with client training sets the client up for success post-launch with options to add and edit website pages, content, and Spektrix events.
Custom features identified early on in discovery came to life including a ‘cast and crew’ aka ‘teams’ function where entire rosters of individuals in a production can be easily added and organized on each production detail page. Staff and Students functionality was custom created and integrated with MaestroPress to redirect users to Cast & Crew pages in the event that they were also staff. Additional image gallery functionality for each Spektrix event page was added to further engage users looking for more information on a production. Marketing URL functionality was also added to simplify the highly technical query based URL structures generated by default in Spektrix so marketers can more easily share short marketing friendly URLs to their audiences.
Following the launch of their new website, we’re proud to continue to host, support, and further optimise the digital home of the PCPA.