The Calgary Philharmonic is a pillar of Calgary’s vibrant arts community and since 1955, and has grown to be one of Canada’s most celebrated live music ensembles. Each Season, the Orchestra presents classical masterworks, pop favourites, bold collaborations, and cutting-edge new works. The Orchestra welcomes over 100,000 visitors annually and recently launched its live-stream initiative — an immersive, digital concert experience for audiences around the world.
The Calgary Philharmonic was transitioning to a new events and ticketing software provider (Spektrix) at the time of our initial engagement. In addition to requiring an overhaul of their website backend, they were also looking for a complete website re-design to match their new branding, and strategic look at page structure, hierarchy, and overall architecture. We produced a detailed timeline with milestones to keep all aspects of the project on track that included committee meetings so all stakeholders were kept in the loop and up to date.
User Flow Centric Approach
After a thorough site audit, we produced a revised sitemap to simplify and optimize user navigation. Wireframes were created to outline the various elements of each key landing page to optimize user flow and achieve their key conversions goals. These conversion goals included buying tickets, facilitating donations, displaying season event details and schedules, and promoting their education and community initiatives. The website layout was designed carefully to consider the new branding to keep the vision cohesive across all pages.
Committee Presentations, Revisions, and Launch
Utilizing WordPress, we were able to bring the layout designs to life and develop a fast loading and intuitive website with mobile first considerations that ensured the site worked well on all devices, and updatable by the Calgary Philharmonic team. Finally, we worked closely with the third party ticketing and events software provider (Spektrix) to integrate with their API for a cohesive and seamless checkout experience for tickets, seat mapping, donations, and online store front.
Since the launch of the new website, we’ve been happy to continue to provide website hosting, ongoing support, optimizations, and updates with this amazing organization.