After a thorough site audit, we produced a revised sitemap to simplify and optimize user navigation. We worked with the client to identify key pages that they considered “high traffic”, and important to the brand. We then produced Wireframes of these key pages, that were created to outline the various elements of each key landing page. This is done to optimize user flow and achieve their key conversion/engagement goals. We then passed these “blueprints” to the design phase, where we made visualisations of these pages by incorporating the client’s branding, colours and fonts. We then began the development of the site. To address the forms identified for digitizing, our teams went back and forth on many custom options and ultimately settled on a combination of custom coded forms and landing pages connected to a Docusign™ form, to achieve the unique conditional formatting the client was hoping for in each case.
Throughout our process, we had many key milestone meetings to discuss outstanding items, progress, deliverables, roadblocks, feedback and requirements. Our team provided a custom backend environment, utilizing the client’s specific terminology and unique industry workflows. We provided and implemented many rounds of revisions and feedback from the client, ultimately, to achieve the client’s goal for user experience and efficiency.